SEO for Churches, Ministries and Nonprofit Charitable Organizations
Social service agencies, as well as churches and nonprofits, can enhance visibility in the search engines by implementing effective search engine optimization strategies, inclusive of contextually relevant written content. Thoughtful analysis of researched data increases efficacy for SEO strategists in creating precisely the kind of web material that directs the ideal person searching the web to communities of faith and charitable organizations online.
Technology has substantially reconfigured the way that we pray, commune and study our sacred texts on the internet. Social issues associated with poverty are alleviated daily because those in need can find resources with more specificity and less difficulty, with the greater blessing of discretion, all on their own.
So, let’s talk about what this means to SEO strategists and their clients. Churches, for example, understand the essential uses of a website. Many have found that being present on the web has become an important element to facilitating the needs of their congregations. However, I am concerned that many churches may not fully grasp how important it is to ensure that their specific points of relevance can be found easily, based solely on categorical genre, in the search results.
It begins with demographics. According to Pew Research (Barna), 59% of practicing Christians acknowledge searching online for spiritual content, in light of a recent study conducted by Barna. Much of this content is not optimized, though, for specificity the way it could be.
Market research has shown that increasingly large numbers are using the internet to find congregations in which to practice their faith. People are using church websites to find out how to get there, peruse and plan events, and review posted sermons online. This is a spiritually refreshing way to connect with church communities of faith without being physically present.
While more practicing Christians are actively searching for videos online than ever before, research is also showing that many are thoroughly researching the information being taught to them in sermons. Especially in the case of sermons, the words spoken are purposefully formulated and brought together into a context that may not be reflected by simply indexing keywords. Full transcripts documented in text format of each sermon should be SEO optimized, contextually analyzed and topic retrievable. Many occurrences of correlating research from a particular source could mean that a believer has found a new faith community on the internet.
Social service agencies should consider search engine optimization to be as important as the visual design of their website. Churches, ministries, and charitable organizations with visually attractive websites also need strategic internet marketing campaigns with high quality written content to ensure positive outreach in the communities that they serve.
Content writers specialize in creating articles for the web by integrating acuity in the art of search engine optimization with creative writing skills. SEO analytics that are well-researched and formulated into useful topic relevant articles are an excellent precursor to directing people on the web to the content on your website.
Today, web developers and writers understand the importance of working together from the very inception of a website through its conceptual phase to full design implementation. By using technological resources to help churches, ministries and charitable organizations strategically expand their potential, we are successfully contributing to the well-being of entire communities.
“How Technology Is Changing Millennial Faith.” Barna Group. Pew Research, 15 Oct. 2013. Web. 05 Feb. 2017. .
This article was written by Camille G. Weston © Camille G. Weston (2014)